AI Insights · Timothy · January 2024
Top 5 Music and Audio Apps in New Zealand Q4 2023: Performance Insights
Discover the performance trends of the top 5 music and audio apps in New Zealand during Q4 2023, including downloads, revenue, and active users.
The fourth quarter of 2023 saw significant activity in the music and audio app sector in New Zealand. Below, we delve into the performance of the top 5 apps in this category, based on data from Sensor Tower.
Spotify experienced a notable increase in both revenue and user engagement throughout the quarter. Weekly revenue peaked at around $16K in late November, with a consistent upward trend starting from mid-October. Downloads also saw a significant rise, particularly in the last week of December, reaching 11.5K. Active users remained relatively stable, fluctuating between 1.2M and 1.3M, with a peak of approximately 1.3M in late November.
Pocket FM showed a positive trend in revenue, peaking at $5.2K in mid-December. Downloads were highest in late October at 4.4K, but saw a decline towards the end of the quarter, finishing at 1.7K in the last week of December. Active users mirrored this trend, peaking at 6.4K in early December and then decreasing to 5K by the end of the quarter.
For JBL Headphones, weekly downloads and active users demonstrated substantial growth. Downloads surged to 6.7K in the final week of December, while active users reached an impressive 11.3K during the same period. This growth was particularly notable in December, indicating a strong end to the year.
Shazam maintained a steady performance with consistent weekly downloads, peaking at 3.6K in the last week of December. Active users also saw a gradual increase, reaching 171K by the end of the quarter, reflecting steady user engagement throughout the period.
The app rova experienced a steady increase in both downloads and active users. Downloads peaked at 1.2K in the final week of December, while active users hit a high of 6.7K in the same period. This steady growth indicates a consistent user base and growing interest.
This data highlights the dynamic nature of the music and audio app market in New Zealand during Q4 2023. For more detailed insights and analytics, visit Sensor Tower.
